Challenge

Idea

Solution

Revolutionise and evolve the existing Air Malta brand to compete with the emerging competition and create greater awareness, preference, desire and advocacy for the airline itself as the preferred carrier to Malta, and in addition promote Malta as a preferred choice of destination.

‘Maltese Fusion’

As a standard bearer Air Malta must represent the truly diverse and authentic experience of Malta and one that is both as multi-faceted and as colourful and exciting as the islands of the Maltese archipelago.

Marry the tradition and modernity of the uniqueness of Malta to create a brand identity that is both flexible and creates a distinctive brand story for the airline and the islands of Malta. A bespoke headline typeface was created by Peter Horridge, along with a series of textures that were inspired by Maltese locations.

Agency / FutureBrand    Collaboration / Peter Horridge    Team / Willem Heskes

© 2014 David Waters

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