Challenge

Idea

Solution

Conceive, develop and roll out a new brand approach for FutureBrand worldwide based upon the new internal positioning of

‘the creative future company’.

‘We are what we create’ – the company wanted to develop a creative solution that put the three things that were most important and differentiating first – thinking, process and, above all, the work. As a creative agency it was imperative that these three equities were at the core.

Creating a new interactive icon allowed the brand to become integrated into any image or content across print and digital applications, providing total
recognition and ownership.

Agency / FutureBrand    Collaboration / Peter Grundy    Team / Chris Kilmartin, Aelia

© 2014 David Waters

All work listed or shown that was produced whilst at FutureBrand London is property of
the studio who own the origination and intellectual copyright.