Challenge
Idea
Solution
Conceive, develop and roll out a new brand approach for FutureBrand worldwide based upon the new internal positioning of
‘the creative future company’.
‘We are what we create’ – the company wanted to develop a creative solution that put the three things that were most important and differentiating first – thinking, process and, above all, the work. As a creative agency it was imperative that these three equities were at the core.
Creating a new interactive icon allowed the brand to become integrated into any image or content across print and digital applications, providing total
recognition and ownership.
Agency / FutureBrand Collaboration / Peter Grundy Team / Chris Kilmartin, Aelia
All work listed or shown that was produced whilst at FutureBrand London is property of
the studio who own the origination and intellectual copyright.