Challenge

Idea

Solution

Come up with a new, exciting and potentially quirky take on the annual Podge Lunch, hosted for the great and good of the creative industry at the IoD.

As the event always draws a significant amount of creative people, some of whom don’t always know each other, it was felt that adding a bit of spice to the event in the form of a speed dating theme would be the perfect way to encourage conversation
and add a little humour.

The brand was built around the speed dating concept, from cherubs to cut outs of nightmare dates, racey slogans and most memorably a dictionary of shorthand speed dating acronyms that allowed the concept to be playful and cheeky wherever possible.

Agency / FutureBrand    Team / Satveer Kaur, Kimberley Chan, Jonathan Krarup

© 2014 David Waters

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