Come up with a new, exciting and potentially quirky take on the annual Podge Lunch, hosted for the great and good of the creative industry at the IoD.
As the event always draws a significant amount of creative people, some of whom don’t always know each other, it was felt that adding a bit of spice to the event in the form of a speed dating theme would be the perfect way to encourage conversation
and add a little humour.
The brand was built around the speed dating concept, from cherubs to cut outs of nightmare dates, racey slogans and most memorably a dictionary of shorthand speed dating acronyms that allowed the concept to be playful and cheeky wherever possible.
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