Challenge

Idea

Solution

Re-invigorate and harmonise the Vodafone B2B offering, enabling a production line of several hundred publications a year to be more varied, engaging and noticeable against competitor offers.

Build on the active understanding that Vodafone has with their business customers by dramatising customer  stories through a series of case studies whilst developing the available Vodafone brand assets to create a differentiating but unified B2B offering.

Using the full stretch of the Vodafone assets from cut-out photography to illustration we built a more engaging and rich toolkit that allowed the B2B offering to become far more distinctive, easy to implement and as flexible as possible.

© 2014 David Waters